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Are Ads More Valuable When They’re Handbags?
This story first appeared in Huffington Post August 21, 2012. Some of the hottest giveaways at this year’s Sustainable Brands conference were Relan’s iPad totes. Made from jettisoned billboard vinyl,...
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A Sustainable Media Idea? Behave Human.
I’ve downloaded my share of magazine subscriptions. After a short trial, I discontinued most of them. The experience was clunky, and didn’t feel like a natural evolution of reading. As someone...
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Want A Green Future? Design Green.
This story first appeared in Huffington Post October16, 2012. I believe design is key to building a futureproof brand. It bridges cultural divides and invites new users; it lowers our confusion and...
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Sustainable Branding: A Whole New Ball Game.
This story first appeared in Huffington Post October 16, 2012. I cut my advertising teeth in a world where massive campaigns were created to trumpet innovations that were usually incremental, or...
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The Delicate Balance Of Green Fashion
This story first appeared in Huffington Post October 16, 2012. A major fashion manufacturer embarks on a journey to sustainability. Supply chains and operations are modified, new priorities added to...
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It’s A Simple, Sustainable Brand, Stupid.
This story first appeared in Huffington Post November 13, 2012. In the wake of Hurricane Sandy’s carnage, Paul Barrett wrote a simple, plain-spoken indictment of US inaction on climate change. The...
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Can Twinkies Become A Futureproof Brand?
This story first appeared in Sustainable Brands November 19, 2012. I’ve been following the Hostess bankruptcy proceedings the past few days. Yes, the company is mired in labour conflicts, rising debt...
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Eco-labels: Is Design Thinking Bringing Clarity To The Chaos?
This story first appeared in Sustainable Brands December 5th, 2012. For businesses, eco-certification labels are a manifestation of two forces. First, a desire to demonstrate responsibility in an easy...
View ArticleThe Hole In The NRA’s Futureproof Brand Armor
This story first appeared in Huffington Post January 22nd, 2013. I’m in awe of the NRA. As an outsider (aka Canadian) I see an organization whose continued existence as a political force defies logic....
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Take Your Sustainable Brand Up Three Notches
We all hear sexy corporate sustainability stories from companies like Patagonia and Seventh Generation. Insanely excited employees, cool programs, carbon footprint shrinking, productivity rising, yada...
View ArticleDidn’t See It Coming 1: The Podcast
http://www.marcstoiber.com/wp-content/uploads/Marc-Stoiber_Ian-Jessop_23.2.15.m4a For those of you unfamiliar with my book Didn’t See It Coming, this podcast should help. It’s the first in an...
View ArticleDidn’t See It Coming 1: The Podcast
http://marcstoiber.wpengine.com/wp-content/uploads/Marc-Stoiber_Ian-Jessop_23.2.15.m4a For those of you unfamiliar with my book Didn’t See It Coming, this podcast should help. It’s the first in an...
View ArticleSaving advertising, one dollar at a time.
Advertising is in decline. Pundits and observers blame it on everything from the million channel universe and digital-era tilting of the scale from persuasion to information, to the muscle of...
View ArticleHas advertising lost its focus on innovation?
Leading North American advertising agencies used to be headed by creatives and innovators. Today, managers and accountants hold the reins. The result? Less focus on innovation, and more on efficiency...
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Bootstrap Marketing and the Beautiful Idea
Bootstrap Marketing and the Beautiful Idea is one of the keynote addresses I give on a regular basis. It resonates particularly well with startup audiences – although I’ve seen a fair number of big...
View ArticlePushing past your comfort zone: my University of Adversity interview
My journey through the world of marketing has had its fair share of ups, downs, goods, bads and uglies. So when University of Adversity podcast host Lance Essihos dialled me up to relate my stories to...
View ArticlePushing past your comfort zone: my University of Adversity interview
My journey through the world of marketing has had its fair share of ups, downs, goods, bads and uglies. So when University of Adversity podcast host Lance Essihos dialled me up to relate my stories to...
View ArticleDidn’t See It Coming 1: The Podcast
http://www.marcstoiber.com/wp-content/uploads/Marc-Stoiber_Ian-Jessop_23.2.15.m4a For those of you unfamiliar with my book Didn’t See It Coming, this podcast should help. It’s the first in an...
View ArticleSaving advertising, one dollar at a time.
Advertising is in decline. Pundits and observers blame it on everything from the million channel universe and digital-era tilting of the scale from persuasion to information, to the muscle of...
View ArticleHas advertising lost its focus on innovation?
Leading North American advertising agencies used to be headed by creatives and innovators. Today, managers and accountants hold the reins. The result? Less focus on innovation, and more on efficiency...
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